Pirelli plans $1.2 billion expansion in Georgia, adding 1,000 new jobs

Pirelli, an international company leading in tire production, plans a large, multi-year expansion to its existing facility in Rome, Georgia.

Gov. Brian Kemp announced Tuesday that the company will create 1,000 new jobs as part of a $1.2 billion expansion for its U.S. headquarters and manufacturing facility.

“For over two decades, Pirelli has been a valued presence in our state, and I’m thankful that our efforts to grow this partnership are paying off with even more jobs for hardworking Georgians,” Kemp said in a news release. “This historic investment will expand Pirelli’s footprint with roughly five times more positions than they currently employ across the region, and we wish them continued success here in the No. 1 state for business.”

Pirelli, headquartered in Italy, established its facility in Rome, Georgia, in 2002, and currently employs more than 200 people in the state.

“The U.S. is one of Pirelli’s most important markets and offers significant opportunities for growth,” said Claudio Zanardo, CEO of Pirelli North America. “The expansion of our Rome facility strengthens our ‘local for local’ strategy, increasing our manufacturing capacity in the U.S. while introducing the latest-generation technologies, such as the Cyber Tyre, and advanced robotics. This investment will allow us to better serve the needs of the local market, create new jobs, and further strengthen Pirelli’s presence in North America.”

The company plans to expand its current facility in two phases. First, it will add Pirelli robotics equipment, and then it will add the traditional manufacturing process. Pirelli expects to begin hiring in 2029 with the facility projected to be fully operational in 2033.